Dubai Duty-Free (DDF) is now actively pursuing new retail partnerships to underpin its ambitious DWC expansion, the city’s future major aviation hub. As part of this strategic move, DDF hopes to improve the passenger shopping experience by bringing global brands, luxury retail outlets, and innovative duty-free offerings to the new airport.
As Dubai International Airport (DXB) remains one of the busiest airports in the world year after year, DDF views the development at DWC as a strategic step to fuel its next level of growth. The airport will serve millions of passengers every year, and with that, it is an ideal place for upscale retail, luxurious brand partnerships, and innovative shopping experiences.
Industry specialists foresee that the new retail environment at DWC will not just increase DDF’s revenues but also establish Dubai as a world leader in travel retailing. Digital transformation, effortless payment facilities, and interactive shopping experiences being top priorities, DDF aims to raise new standards in airport retailing.
As DWC development accelerates, DDF is welcoming top global brands and retail giants to partner and reimagine the duty-free shopping future in one of the world’s most vibrant aviation hubs.
