Indian snack behemoth Haldirams has brought on board Abu Dhabi’s International Holding Company (IHC) as a major investor, a major achievement in its global expansion plans. With a large following in the UAE and other Gulf countries, the brand seeks to further consolidate its presence in the region.
The investment by IHC reflects the increasing popularity of Indian sweets and snacks among Middle Eastern consumers. Haldirams, with its extensive variety of namkeens, sweets, and ready-to-eat food, already has a strong distribution network in the Gulf.
Industry analysts are convinced that this association will spur global expansion of Haldirams and enable the company to venture into new markets, increase production strengths, and add innovative products sensitive to local taste.
With a successful Indian diaspora population and increasing demand for authentic tastes, the UAE and Gulf nations continue to be the major markets for Haldirams. This strategic investment is likely to further cement its position as a global frontrunner in the snack food segment.
