A controversial influencer who has been advising women to get married for money is to be hit with a massive $1 million tax evasion fine amid mounting criticism over her financial dealings. The influencer, who has been in the spotlight for her racy material and unorthodox advice, is said to earn a 142 million yuan (or $20 million US dollars) annual income, much of which comes from her enormous online fan base.
The authorities accuse her of not reporting her earnings appropriately, prompting the investigation of possible tax evasion. The influencer herself has reaped most of her wealth from sponsorships with brands, sponsored posts, and an online empire that serves women who want luxury and economic security through marriage. Her fans, usually busy talking about money and social status, are now wondering about her money handling.
Apart from the impending fine, the case has also been contentious regarding the morality of her content, with some critics stating that it perpetuates harmful stereotypes of women and their position in relationships. Controversy notwithstanding, the influencer continues to be a polarizing figure, with many continuing to endorse her way of life and philosophy.
The tax evasion issue brings to light increased regulation of social media influencers, particularly those who earn high incomes, as governments globally look closer at the financial openness of online celebrities.