A store in Istanbul has caused controversy online and provoked criticism after it erected a sign directly aimed at South Asian customers. The notice, posted outside the shop, states: “India, Pakistan and Bangladesh brothers please don’t ask for discount.” The message, though appearing courteous, has caused surprise for singling out nationalities and stereotyping.
Several South Asian travelers and netizens flooded social media with their displeasure, calling the sign discriminatory and unfriendly. Some believed that bargaining is an integral part of shopping culture in most countries, including Turkey itself, and targeting certain nationalities shows bias over humor.
Others interpret the sign as a lighthearted effort by the shopkeeper to not have to repeat haggling, arguing that it speaks more to retail fatigue than to racial intent. Nevertheless, the incident has set off renewed debates on cultural sensitivity, tourism manners, and how businesses must juggle humor and respect.
Istanbul tourism officials have not issued an official statement, but the incident underscores the importance of improved cultural training and sensitivity, particularly in cities that receive millions of foreign visitors annually. Respectful communication and inclusivity continue to be essential pillars of sustainable tourism.
