India’s home services leader, Urban Co (formerly UrbanClap), has officially gone live in the UAE and Saudi Arabia through a new partnership with the Noon app, representing a major push into the Middle East. The integration enables users in both nations to easily book reliable home services from within the Noon platform.
The alliance brings Noon’s widespread local presence and user base along with Urban Co’s experience of providing professional services from cleaning and salon-at-home to AC services and beauty therapy. Urban Co already has a popularity in India due to its technology-based service and checked, high-class professionals.
This launch comes at a time when the Gulf market is increasingly seeking on-demand home services, particularly in metropolises such as Dubai, Riyadh, and Jeddah. Noon consumers can now order Urban Co services under a special tab in the app, making it easier to surf, order, and pay.
The expansion not only increases Urban Co’s global presence but also bolsters Noon’s lifestyle offering ecosystem. The two companies affirm this is the first step of a long-term regional partnership, with further services and functionality due to emerge in the months ahead.
