Qatar Airways has achieved a rare marketing “treble” ahead of the highly anticipated UEFA Champions League final, setting a new benchmark in global sports sponsorship. The airline is not only the official sponsor of the prestigious tournament but also backs both finalists—Paris Saint-Germain and Inter Milan.
As the two European football giants gear up for the final in Munich, Qatar Airways is at the center of attention, maximizing global visibility and brand influence. This dual-team sponsorship, coupled with tournament-level branding, offers the airline an unprecedented triple-tier presence on one of the biggest stages in sport.
Experts say the move reflects Qatar Airways’ strategy to deepen its foothold in elite international football and amplify national soft power. With millions of eyes expected to watch the final, the airline’s logos will dominate screens, kits, and pitchside banners.
This triple play not only celebrates Qatar Airways’ dominance in aviation branding but also reinforces its position as a global connector through both travel and sport.
