Global sportswear behemoth Nike has just introduced its first-ever designer collaboration in India — and it’s a colorful celebration of desi cool with a contemporary twist. The collection marries age-old Bandhani and tie-dye methods with bold, high-performance athletic silhouettes, presenting an exciting blend of heritage and cutting-edge style.
This collection is all about limited edition, featuring anything from cropped sports bras and tees to jackets and sneakers, all dipped in rich, saturated colors and whirled in handcrafted prints. Nike’s Indian partner, whose name is being touted as a new face on South Asian style, has reinvented sportswear with a cultural twist — turning work-out wear into wearable art.
As conversations worldwide move towards being more inclusive about fashion, this drop is a turning point for Nike’s regional strategy, highlighting Indian craftsmanship on the international stage. Fashionistas are already referring to the drop as “a culture-forward statement,” and supporters have swamped social media in support of the vibrant resurrection of Bandhani, previously worn during festival times.
Whether dressing the pieces with leggings for a jog or wearing the sneakers on the street, the collection is expressive as it is practical. For Indian athletes, artists, and fashion enthusiasts alike — it’s not about what you’re wearing; it’s where you’re from.
