Ulta Beauty and Kuwait-based Alshaya Group have teamed to open Ulta Beauty’s first stores in the Middle East, with a late 2025 debut anticipated will be closely followed by the Dubai store at Mall of the Emirates in the initial deployment, which will include stores in Kuwait and Saudi Arabia.
Why It Matters A one-stop shop for beauty In addition to its well-liked reward programme, Ulta offers a wide range of drugstore, premium, and independent brands as well as in-store salon services.
The robust MENA footprint of Alshaya Group: With experience running Sephora, MAC, and Bath & Body Works, Alshaya is in a good position to successfully launch Ulta in the local market.
What to anticipate
Huge shelves filled with drugstore, independent, and prestige brands
Following the US model, on-site beauty services such as salons and beauty bars
The chance to become a member of Ulta Ultamate Rewards
What You Are Able To Do
Keep yourself informed: For formal opening announcements, follow Mall of the Emirates and Alshaya.
Look through your wishlist to begin creating your early favourites and must-haves.
Loyalty waitlist: Keep an eye out for early enrolment to get started with Ulta’s rewards programme right away.
