With around 140 branded residential projects scheduled for completion by 2031, Dubai is leading the world in luxury real estate, surpassing even London, Miami, and Phuket. This surge reflects a striking 160% growth over the past decade, further amplified by a 43% increase in 2024 sales, generating over Dh60 billion.
Prestige brands draw high-end customers
In Dubai, branded properties fetch 40–60% more per square foot than non-branded ones, thanks to luxury hotels like The Ritz-Carlton and labels like Bulgari, Bugatti, and Armani. This shows that there is a high demand for upscale living spaces. High-net-worth individuals find these initiatives particularly appealing due to the emirate’s tax-free environment, complete foreign ownership, and worldwide connection.
Scale and magnitude are unparalleled in the world
Approximately 740 branded homes have been finished worldwide, and another 790 are planned through 2031. Dubai alone accounts for around 18% of these, making it the world’s leading centre for brand-aligned residential real estate. In order to take advantage of the growing desire for a luxurious lifestyle that is seamlessly woven into the fabric of the city, developers anticipate completing over 140 projects by 2031.
Why Dubai remains at the forefront
Dubai’s real estate edge lies in its unique mix: competitive pricing compared to global peers, world-class infrastructure, long-term residency incentives such as the Golden Visa, and rich developer-brand partnerships . Unlike London or Miami, buyers here enjoy value, prestige, and ease—all delivered with unmatched speed and variety.
