From Banking to Happiness on the Beach
Nicolas Brochet, who was born in Paris, started out in finance before switching to beautiful parties instead of financial spreadsheets. After one fateful suggestion—“You know so many people. Do something!”—he threw a successful launch party and never looked back, moving to Dubai eleven years ago to ride the city’s skyrocketing hospitality boom.
Experiences for Dubai’s Elite
Now the face behind Sirene Beach by Gaia, Brochet channels Mediterranean sophistication into one of the Middle East’s premier beach clubs. Spanning over 9,000 m² and offering 400-seat restaurant service alongside 300 sunbeds, Sirene is already earning acclaim as the region’s top beachfront destination.
Creating a Luxurious Holistic Lifestyle
Brochet’s impact goes beyond parties; he creates custom oud-based fragrances and edits WOW Magazine, which curates festivals for women’s empowerment, art, and luxury living. What is his philosophy? “Chercher ce que veux la femme”: successful spaces must enchant ladies, blending ambiance, cuisine, and social energy.
Dubai as Home and Inspiration
Dubai isn’t just his playground—it’s his home. “I met my girlfriend here… my daughter lives in Dubai,” he shares. He continues to expand Gaia globally to Miami, Ibiza, and Saint‑Tropez while championing local creative and female-led initiatives, reinforcing the city’s reputation as a hub for cultural, culinary, and entrepreneurial innovation.
