Huawei turned Dubai into a tech runway at its dazzling Fashion Next showcase, unveiling a sleek new lineup that blends cutting-edge innovation with head-turning design. Leading the charge: the Pura 80 Series—a camera powerhouse with revolutionary retractable lenses—and the ultra-slim MatePad 11.5, a creative’s dream with a paper-mimicking display.
The Pura 80’s XMAGE imaging system promises DSLR-rivaling shots, while its AI-powered styling assistant (a world-first) suggests outfits based on your photos. Meanwhile, the MatePad 11.5’s NearPad technology delivers a pen-on-paper feel for digital artists—so precise, it’s being dubbed the “iPad killer.”
Huawei’s message was clear: Tech should be as stylish as it is smart. Technology should be as fashionable as it is intelligent. The event, held at Dubai Design District, fused fashion and functionality, with AR mirrors letting attendees “try on” devices like accessories. With pre-orders live and regional exclusives teased, Huawei isn’t just competing—it’s rewriting the rules.
