From simple home-cooked meals to a global digital phenomenon — meet Afnan and her mother, the Dubai-based duo who’ve turned everyday kitchen moments into a 7.4 million-strong TikTok following. Their secret? A heartfelt blend of tradition, storytelling, and the irresistible aroma of authentic Middle Eastern cooking.
What started as casual videos of family meals during lockdown quickly evolved into a powerful online presence. Afnan brings a youthful twist to heritage dishes, while her mum anchors each recipe in culture, tradition, and maternal warmth. Together, they’ve created a brand that feels like home — comforting, delicious, and deeply relatable.
They don’t talk about expensive ingredients or fancy equipment. It’s about sharing love through food, using age-old recipes passed down generations, from crispy samosas to soft khubz, often with a modern touch or time-saving tip. Their infectious energy, mother-daughter chemistry, and storytelling have struck a chord with audiences worldwide.
Beyond TikTok fame, they’ve inspired thousands to return to their roots, reconnect with family traditions, and find joy in cooking. From brand collaborations to live cooking demos, the journey continues — all stirred with a spoonful of love and a dash of Dubai flavor.
