By creating a heart-driven company based on resiliency and honesty, Naheed Maalik, the founder of The Loop, is revolutionising entrepreneurship in Dubai. Selling Walkmans on Pakistani streets was the beginning of her inspirational journey, which took place far from opulent boardrooms. Since those humble beginnings, Maalik has made a name for herself in Dubai’s cutthroat business community.
Her journey was far from straightforward. Despite facing personal losses, financial obstacles, and cultural expectations, Maalik stayed committed to a vision that prioritised meaning over profit. She says, “I knew I wanted to do something that meant something to people, not just make money.”
Maalik credits her success to her emotional intelligence and people-first approach, saying that true entrepreneurship starts from within. “You have to lead with your heart and stay grounded in your values, no matter how tough things get,” she explains. Her brand has since gained recognition for its ethical values, inclusive outreach, and customer-centered design.
Today, Maalik stands as a powerful symbol of what determination, vision, and emotional strength can achieve. From selling gadgets on the streets to running a brand that touches lives, her story is a beacon for aspiring entrepreneurs across the region.
