Introduction
Qissati has officially launched its fragrance collection at THAT Concept Store in Mall of the Emirates. The luxury brand introduced five signature scents that reflect craftsmanship, storytelling, and modern Arabian elegance. The fragrances now sit alongside premium labels in one of Dubai’s most stylish retail hubs. Shoppers can explore the collection in-store and discover compositions designed to appeal to lovers of niche perfumery. The launch strengthens Qissati’s presence in the UAE’s growing luxury fragrance market. The brand aims to connect with a new audience seeking curated scents with depth, identity, and artistic expression.
Five Exquisite Fragrances
The initial launch includes five carefully crafted fragrances. Each scent showcases a blend of fine ingredients and detailed perfume design. Qissati focuses on aromas inspired by personal stories, cultural heritage, and emotional journeys. The collection offers diverse profiles, appealing to customers who enjoy woody, floral, oriental, or contemporary blends. Perfume enthusiasts can experience the compositions firsthand at THAT Concept Store. The brand says each fragrance highlights the balance between tradition and innovation. This approach positions Qissati as a standout player in the UAE’s niche perfume segment. The five-scent collection is expected to attract strong interest from fragrance lovers across Dubai.
Luxury Perfume Portfolio
THAT Concept Store continues to expand its niche fragrance offering with the launch of Qissati. The retailer focuses on curating premium lifestyle brands that bring originality to the market. Qissati fits the store’s vision of offering exclusive and high-quality products. Customers visiting the Mall of the Emirates location can explore the fragrances in a modern, immersive environment. The collaboration supports the rising demand for artisanal and boutique perfumes in Dubai. THAT Concept Store remains a key destination for shoppers who want to discover new luxury creators. The addition of Qissati enhances the store’s position as a hub for niche scent discovery.
Dubai’s Luxury Fragrance Market
Dubai remains one of the region’s most vibrant fragrance markets. Consumers in the UAE actively seek unique perfumes that reflect personality and cultural identity. Niche perfume brands are gaining momentum as shoppers appreciate exclusivity and craftsmanship. Qissati’s entry into THAT Concept Store aligns with this trend. Analysts say the UAE’s luxury fragrance sector will continue to expand as more boutique brands enter the market. The Mall of the Emirates offers strong visibility for new launches due to its high footfall and premium shopper base. The debut gives Qissati an ideal platform to grow brand awareness quickly.
A Key Step in Qissati’s Expansion Journey
The brand views the launch as a milestone in its regional growth strategy. Qissati plans to build deeper connections with the UAE’s fragrance community. The presence at THAT Concept Store reinforces its commitment to offering high-quality, story-driven perfumes. The brand expects strong sales from both local customers and international visitors. The launch marks the beginning of broader expansion initiatives across the GCC. Qissati aims to bring its identity-based storytelling approach to more retail locations in the future.
Conclusion
Qissati’s arrival at THAT Concept Store brings a fresh and artistic perfume experience to Mall of the Emirates. The launch of five exquisite fragrances offers shoppers a new way to explore luxury scents rooted in culture and creativity. With a strong retail partner and growing demand for niche perfumes, Qissati is set to become a notable name in Dubai’s fragrance landscape. Shoppers can now discover the full collection and engage with a brand that blends storytelling with sophisticated perfume design.
