The sight of a mouthwatering, creamy pistachio croissant in a reel was all it took for Shravasti Menon, a Dubai-based entrepreneur, to plan a solo trip to Italy this year. “I got absorbed in the reel life,” she says, after watching a few foodie TikTok videos, taken in Rome. The captions were nothing less than enticing, ‘POV (point of view) that you’ve found the best pastries in Rome’, and other clips describing rows of street food markets in Italy.
And so, began the meticulous plan of noting down restaurants, food to try, things to do, places to go, curated from a vibrant social media feed. “I decided to go to Florence after seeing a video where a man savouring an affogato. It just looked so good that I thought to myself, that I needed to try this,” explains Menon. “I spent weeks just looking through TikTok and Instagram reels, looking for hashtags like hidden gems, travel hacks, solo travel and even ‘digital nomad’.” Another reel took her 20 minutes away from the hustle and bustle of Florence, straight into the heart of a pottery workshop.
With over a billion users worldwide, TikTok has quickly become a go-to platform for travel inspiration. The app’s algorithm curates content based on user preferences, making it easier for people to discover unique destinations and experiences that align with their interests. From hidden gems to popular tourist spots, TikTok offers a visual feast that can turn any armchair traveler into a globetrotter.
The rise of social media influencers has also played a significant role in shaping travel trends. Influencers like Shravasti Menon share their adventures in real-time, providing followers with authentic glimpses into their journeys. These influencers often collaborate with local businesses, showcasing everything from boutique hotels to street food vendors, giving viewers an insider’s perspective on where to go and what to do.
However, while TikTok and other social media platforms offer endless inspiration, it’s essential to be mindful of the potential downsides. The ‘vividness’ effects generated by these platforms can make imagined experiences feel more intense, impacting decision-making and potentially leading to impulsive travel plans. It’s crucial to create a balance and be responsible about your budget.
Here are some tips for using TikTok as your travel agent:
1. Verify Information: Before booking any trips or activities, double-check the information provided in the videos. Not everything on social media is accurate, so it’s essential to verify details from reliable sources.
2. Plan Ahead: Use TikTok as a starting point for your travel plans, but make sure to do thorough research. Look up reviews, check prices, and ensure that the destinations and activities fit within your budget.
3. Set a Budget: It’s easy to get carried away by the stunning visuals and exciting adventures on TikTok. Set a clear budget for your trip and stick to it to avoid overspending.
4. Look for Deals: Many travel influencers share discount codes and deals in their videos. Keep an eye out for these offers to save money on your bookings.
5. Balance Social Media with Reality: While TikTok can provide excellent travel inspiration, remember that real-life experiences may differ from what you see online. Stay open-minded and flexible with your plans.
The influence of TikTok on travel planning is undeniable, offering a fresh and engaging way to discover new places. By following these tips, you can make the most of the platform’s potential while ensuring a well-balanced and enjoyable travel experience.
