From Mercedes-Benz and Porsche to the latest iPhone 16 Pro Max, luxury watches, and even lavish holidays—this is how Dubai developers reward brokers who sell properties quickly and secure deals worth millions of dirhams.
Developers organize annual, semi-annual, or quarterly award ceremonies to recognize and reward brokers, depending on their project performance.
Why Real Estate Brokers Matter
Real estate brokers play a critical role in Dubai’s property market by helping developers sell large volumes of their projects. Offering attractive incentives motivates brokers to close deals faster, which boosts overall sales for developers. Being recognized as a top broker or company also adds significant value in a highly competitive market.
Recent Broker Rewards
Leading developers like Damac Properties, Samana Developers, and Azizi Developments recently held awards to honor their top brokers. Some of these events rewarded brokers with Mercedes-Benz and Porsche cars, high-end gadgets, and luxury watches like RADO. These prizes are often in addition to the lucrative commissions brokers already earn.
For instance, Samana Developers recently recognized 20 top-performing agencies. The highest-performing firm received a Mercedes-Benz, while second and third-place winners were given Rolex watches. Additional rewards included cash incentives and airline tickets.
Imran Farooq, CEO of Samana Developers, emphasized that these rewards foster loyalty and encourage brokers to prioritize the company’s projects. Farooq highlighted that Samana’s market share has grown to 4.6% due to its focus on quality and strong support from channel partners.
Channel Partner Incentives
Samana Developers also launched a channel partner incentive program worth Dh3.2 million to reward high-performing brokers. While specific prize details remain undisclosed, the program offers luxury trips, premium gadgets, and other exclusive perks.
Samana recorded a 600% sales surge in 2023, projecting a further 400% growth in 2024.
Boom in Broker Licenses
Dubai’s real estate market continues to grow, with 10,000 new broker licenses issued in 2024, compared to 8,000 in 2023 and 7,000 in 2021. Valentina Rusu, founder of VVS Estate, noted this increase reflects the industry’s vibrancy and the rising demand for professional training to maintain high standards.
Commission and Bonus Incentives
Simon Baker, managing director of haus & haus Real Estate, explained that commissions remain the primary incentive for brokers, with some developers offering bonuses like luxury cars, holidays, or gadgets. For instance, earning 5% commission on a high-end property worth millions is a substantial reward for brokers.
Developers set specific criteria for awards, often linking sales targets to prizes. Baker added that individual brokers or brokerage firms receive rewards based on their performance and the developer’s incentive structure.
With Dubai’s dynamic real estate market, rewards for brokers are becoming increasingly attractive, driving even more competition and excellence in the industry.
