The future of flight travel just improved dramatically at ATM Dubai 2025. Carriers have launched Sama, the initial AI-driven cabin crew member conversant in Arabic and its diverse dialects. Developed to upgrade passenger experience, Sama is poised to break down communication barriers and deliver efficient, customized care for Arabic-speaking passengers worldwide.
Sama’s advanced AI is capable of understanding regional nuances in Arabic, allowing her to interact naturally and respectfully with diverse passengers. From responding to in-flight questions to helping with meal choices or providing emergency procedures to passengers, Sama provides a human-like touch that is comforting and effective.
The deployment of Arabic-speaking AI crew is one of a wider drive towards inclusive, technology-based aviation experiences. Airlines expect Sama not just to enhance communication but also to foster a rich cultural experience onboard by making sure that passengers feel identified and respected throughout their flight.
As airlines around the globe compete to embrace more intelligent technologies, Sama represents a major step ahead in innovation in customer service. Passengers can now enjoy flying with AI assistants who know their language, culture, and requirements like never before.
