In a first, the much-awaited movie “Bhool Chuk Maaf” is going to bypass its release in the UAE and India theaters, instead releasing directly on OTT. This follows in response to the current India-Pakistan tensions, which have created uncertain challenges for film releases in the region.
The movie, originally set for release in major cinemas, has been controversial as it now joins the increasing trend of movies moving to digital platforms to counter disruptions from the political environment. The producers, according to sources close to the production, were concerned with low turnout by audiences and security threats in both nations, which prompted the change.
Streaming sites have been an increasingly realistic option for movie releases amidst global uncertainties. Consequently, *Bhool Chuk Maaf* will be out on a leading OTT platform, providing audiences instant access to the movie without the familiar theater outing.
In spite of the change, the producers of the film are hopeful about its acceptance, anticipating that its OTT release will enable it to reach a more diverse, wider audience. This action is a reflection of larger industry trends as digital distribution continues to flourish despite regional tensions.
