Disney’s highly hyped live-action reimagining of “Snow White” grossed a sleepy $43 million internationally, missing projections against the backdrop of divided reviews and casting backlash. Even with the studio’s hard sell, the film’s results indicate consumer caution, with many pointing to backlash against artistic decisions.
Industry analysts cite polarizing debates about the film’s casting and narrative changes as something that could have influenced attendance. Though Disney sought to bring back the classic to a new era, preliminary counts indicate the magic hasn’t yet resonated fully with international audiences.
Experts estimate “Snow White” may still gain traction with overseas markets and family audiences over the next several weeks. Still, for the present, Disney’s new fairy tale seems to be in trouble at the box office.
