In a recent worldwide brand value analysis, Dubai Police received a AAA+ rating and 9.2 out of 10 overall score, making them the world’s strongest police brand. This accolade establishes Dubai’s law enforcement department as a global benchmark for innovation, public confidence, and excellence.
According to Brand Finance, the yearly index evaluates police forces worldwide based on brand strength, visibility, technological integration, and public perception. Dubai Police outperformed its global counterparts with its cutting-edge smart services, AI-powered operations, luxury patrol fleet, and extensive community engagement initiatives.
Major General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, praised the achievement as a monument to the UAE’s visionary leadership and the department’s unwavering pursuit of excellence. “Our commitment to safety, innovation, and public satisfaction has positioned Dubai Police as a global role model in modern policing,” said the deputy chief.
This accolade comes as Dubai Police continues to roll out futuristic initiatives such as the world’s first robotic police officers, smart stations with no human workers, and powerful AI-powered surveillance systems. With global attention now focused on Dubai’s approach, the force continues to push the frontiers of what constitutes 21st-century police.
