Dubai has maintained its top spot as the global leader in branded residences, according to the latest report by Savills Global Residential Development Consultancy.
The city stands out due to its vibrant property market, luxurious lifestyle, and excellent global connectivity, outperforming other major markets like Miami, New York, Phuket, and London.
Currently, there are 740 branded residences globally, with the number set to reach 1,530 by 2031 across 100 countries. Dubai alone boasts nearly 140 projects, both completed and planned, showcasing its ability to attract international brands and deliver world-class developments.
These include hotel-branded residences offering five-star amenities and collaborations with renowned designers, catering to both luxury buyers and investors.
The global demand for branded residences is expected to double in the next seven years. The Middle East is projected to experience the fastest growth, with a remarkable 270% expansion anticipated. Dubai remains at the forefront, seamlessly integrating branded living into its cosmopolitan lifestyle.
According to Rico Picenoni, Head of Savills Global Residential Development Consultancy, the branded residences concept is expanding into new regions. “Over the next five years, 60 new brands will enter the market, with developments appearing in places like Romania and Tanzania. The Middle East, particularly Dubai, continues to lead, evolving with the needs of discerning global clients,” Picenoni said.
Andrew Cummings, Head of Residential Agency, Middle East, added, “Dubai’s dominance in branded residences is no surprise. The city offers unparalleled luxury amenities, innovative designs, and exceptional services, appealing to both residents and investors.
With nearly 140 branded projects, Dubai sets a global standard for integrating these developments into a dynamic urban landscape.”
Globally, hotel-branded residences account for 79% of projects in 2024, with most positioned in the luxury segment. Marriott International is the leading parent company, while The Ritz-Carlton is the top hotel brand.
For non-hotel residences, YOO leads the market. Dubai’s ability to combine branded living with cutting-edge infrastructure and lifestyle offerings has solidified its success.
As demand for luxury developments grows, Dubai is expected to retain its edge in the branded residences market. Looking beyond 2031, markets in Asia-Pacific, including Vietnam, Thailand, and China, are likely to challenge North America’s dominance.
However, Dubai’s consistent growth and appeal to investors and global brands ensure its leadership in the sector for years to come.
