EMB Global is the largest digital services marketplace in the world. It is backed by Abu Dhabi’s ADQ and various global investors, and has announced a significant Memorandum of Understanding (MOU) with Reach Digital. It is a top provider of IT management and digital transformation services. This strategic alliance, formalized at GITEX 2024, seeks to transform the delivery of secure and innovative digital solutions throughout the GCC and MENA region, in line with the UAE’s vision for technological progress and digital resilience.
The MOU was signed by Hazem Ahmed, Chief Commercial Officer at Reach Group, and Karthik Krishnan, Senior Director MENA at EMB Global, under the auspices of Dr. Mohamed Al Kuwaiti, Head of the UAE Cybersecurity Council. By merging EMB Global’s vast marketplace capabilities and international expertise with Reach Digital’s commitment to IT management and digital transformation, this partnership is poised to set new benchmarks in client-centric solutions across various sectors.
Quotes from Key Figures:
Dr. Mohamed Al-Kuwaiti: “The UAE’s digital future hinges on innovative and secure partnerships that bring together the expertise of both global and regional leaders. Collaborations like the one between EMB Global and Reach Digital are essential for fostering sustainable growth and transformative change within our digital ecosystem.”
Hazem Ahmed, Chief Commercial Officer at Reach Group: “This MOU with EMB Global enables Reach Digital to elevate its digital transformation services with the most advanced marketplace and technology solutions available. Through this partnership, we’re empowering our clients with the tools necessary to safeguard and optimize their digital operations, delivering value that goes beyond traditional IT services.”
Impact of the Partnership:
Enhanced Digital Transformation: This partnership is set to propel digital transformation efforts throughout the region, utilizing state-of-the-art technologies and solutions to streamline business operations and bolster digital resilience.
Client-Focused Solutions: By merging their expertise, EMB Global and Reach Digital will deliver customized solutions that cater to the unique requirements of clients, ensuring successful implementation and operational effectiveness.
Technological Innovation: By harnessing cutting-edge technologies such as AI, machine learning, and deep learning computer vision (DLCV), this collaboration will equip businesses with innovative tools to succeed in a connected world.
Market Leadership: This alliance positions both companies as frontrunners in the digital transformation arena, establishing new benchmarks for innovation and client service in the MENA region.
About EMB Global:
EMB Global has quickly established itself as a key player in digital transformation, backed by ADQ, one of the region’s most prominent holding companies. In the last three years, EMB has executed over 3,500 digital projects across more than 20 countries, utilizing advanced technologies to empower businesses.
About Reach Digital:
Reach Digital, a division of the International Holding Company (IHC), is a top provider of IT management and digital transformation services. With a strong emphasis on enhancing digital capabilities, Reach Digital assists businesses in optimizing their operations and reaching their strategic objectives.
Future Outlook:
The collaboration between EMB Global and Reach Digital is anticipated to lay a robust foundation for impactful and customized digital solutions, fostering sustainable growth and technological progress throughout the GCC and MENA region.
