England 2025 and the Emirates Join Forces on the Rugby Field. Emirates has reaffirmed its long-standing dedication to the sport by being selected an Official Partner of the Women’s Rugby World Cup 2025 in England. All 32 tournament matches will feature the airline’s official “Fly Better” uniform, signifying its commitment to top-notch officiating and broader support for women’s rugby.
Support for Women Referees and Match Officiating
An important aspect of the partnership is helping match officials. With sponsorship targeted at developing female officials at the top levels, Emirates’ support aids in the development of professional referees. This was emphasised by World Rugby as a significant step in raising officiating standards.
Widespread Engagement and Exposure
As a partner, Emirates will benefit from immersive activations throughout the competition, prominent placements across official digital and social media channels, and in-stadium branding. The airline joins the global platform of the Women’s Rugby World Cup, set to break records with over 300,000 tickets sold, doubling attendance from 2021
Long-Term Rugby Vision
This isn’t just a tournament play—Emirates has supported rugby since 1987, spanning men’s and women’s World Cups, Qatar and Dubai 7s, and now deepening its focus on women’s sports. Sir Tim Clark, Emirates President, said it reflects the airline’s aim to “unlock possibilities through the power of sport” while enhancing fan connections and supporting grassroots growth.
