Ford Motor Company is experiencing significant growth in the Middle East, driven by its electrification efforts and a remarkable sales increase since 2022. The American automaker has doubled its sales in the region as part of a bold strategy, seizing what it sees as “exceptional growth opportunities” in key markets like Saudi Arabia and the UAE.
At Ford’s Beyond the Blue Oval event in Dubai, Kay Hart, President of Ford International Markets Group, emphasized the region’s strategic role in the brand’s global growth plans. Hart pointed out that Ford’s product lineup, tailored to the preferences of Middle Eastern consumers, has played a vital role in this success. Models like the new Ford Everest have been well-received, and strong partnerships with local distributors have been essential in boosting sales.
“We’re a very fast-growing brand, especially in Saudi Arabia and the UAE,” Hart stated. “Our partnership with our distributors is critical—they’re with us every step of the way, making significant investments in our brand and helping us better understand the local market.”
Ford’s growth in the Middle East goes beyond just increasing market share; the brand is also committed to aiding the region’s shift towards sustainable mobility. With rising demand for electrified vehicles, Ford is placing electrification at the heart of its strategy. During the event, the company introduced key additions to its hybrid and all-electric lineup, including the upcoming Territory hybrid, set to launch in the region in 2025, and the Mustang Mach-E, Ford’s first fully electric vehicle for the Middle East.
These new models are part of Ford’s broader plan to provide more electrification options for customers throughout the region. As part of its long-term strategy, the automaker is also investing in connected services and infrastructure development to support the growth of electric vehicles.
