Dubai, a city where tradition meets modern innovation, has become a creative hub for artists worldwide. For Nigerian artist Toyosi Olowe, known for her unique fusion of African heritage and contemporary design, Dubai is not just a place to live but a platform for sharing stories that bridge cultures.
Olowe, the founder of the artistic brand ToyoWrites, found Dubai’s diverse art scene the perfect environment to expand her vision. “Dubai’s vibrant art community is unmatched in its energy and global perspective,.” “It’s a cultural crossroads where I can weave my heritage into a larger tapestry of international influences.”
From the UK to Dubai: A Journey of Inspiration
Moving from the UK to Dubai was a turning point for Olowe. It allowed her to connect her African roots with global narratives of migration and identity. Projects like her exhibit at Christie’s London, where she explored migration and memory, show how her art resonates across cultures, particularly in a city like Dubai.
“The city celebrates diversity in a way that encourages me to incorporate my African heritage while embracing the rich cultures around me,” Olowe shared.
Blending Tradition with Modernity
Dubai’s art scene has shaped Olowe’s creative journey, inspiring her to balance tradition and innovation. A standout project is her work on the Moon Shell restaurant in Saudi Arabia. By blending bohemian aesthetics with luxury design, Olowe showcased her ability to honor her background while appealing to modern, sophisticated tastes.
“I aim to create art that transcends boundaries but remains deeply personal,” she explained. Her work often combines the intricate patterns of African textiles with Dubai’s sleek, modern architecture, reflecting the city’s blend of the old and new.
Inspiring the Next Generation
Olowe is passionate about nurturing emerging artists and often speaks on creativity and business at various panels. She emphasizes using Dubai’s multicultural environment to broaden perspectives and encourages collaboration across disciplines.
“Success in Dubai’s art world comes down to authenticity and innovation,” she advised. “Find your voice and stay true to it. The city rewards those who are bold and genuine.”
She also highlights Dubai’s cultural hubs, such as Alserkal Avenue, as spaces for inspiration and opportunity. “Step outside your comfort zone and embrace what this city has to offer. Being based in Dubai brings prestige and opens doors to endless opportunities.”
Dubai’s Support for Artists
For Olowe, Dubai stands out for its commitment to emerging artists. From galleries and cultural festivals to residency programs, the city offers a nurturing ecosystem that supports creativity. “The emphasis on cultural exchange here fosters collaborations that wouldn’t be possible elsewhere,” she said.
With her unique approach and unwavering commitment to authenticity, Toyosi Olowe is not just thriving in Dubai’s art scene but also inspiring a global audience. Her journey highlights how Dubai’s multicultural environment allows artists to redefine creativity while staying connected to their roots.
