Newly appointed CEO of Globe Telecom, Ernest Cu’s replacement, Alberto Cruz made a bold claim: to pass long-time competition PLDT within five years to become the largest telecommunications company in the Philippines. His announcement breaks a new line of competitive trend and aggressive vision for the organization.
Cruz, in a recent leadership forum, stressed innovation, customer-centric solutions, and improved digital infrastructure as pillars of Globe’s path to market leadership. He underscored the need to extend 5G coverage, enhance rural connectivity, and invest in new technologies to drive growth.
“PLDT has had its time,” Cruz remarked confidently. “Now, it’s Globe’s turn to lead the digital future of the Philippines. Our five-year plan is clear, and we’re bringing our customers along for the journey—faster, smarter, and more connected than ever.”
Industry players say the war in telecom is about to get hotter, with Globe’s daring aspiration creating market buzz. While the company unleashes its retooling program, the quest for the summit of the Philippine telecom industry has begun.
