India has joined the world’s weight-loss league with the introduction of Eli Lilly’s Mounjaro, and Hollywood’s crème de la crème is driving the frenzy. Though most stars have kept mum about their dramatic changes, some celebrities such as Oprah Winfrey have been open about their weight-loss experiences, which have created huge interest.
Mounjaro, which is already a buzzword in America, has now created a stir in India as the nation struggles with increasing obesity levels. The medication, initially developed to treat type 2 diabetes, is being used off-label more and more for losing weight, especially by those who are celebrity culture-conscious.
Industry insiders are quoted as stating that Hollywood’s preoccupation with fast fixes has gone a long way in normalizing medical solutions to lose weight. The celebrity and social media-driven trend is translating into rising demand in India, where physical appearance and fitness pressures are escalating.
With the fad becoming increasingly popular, physicians in India are calling out to consumers to meet expectations with advice from medical practitioners, noting that long-term health is not just about fads and quick fixes.
