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Reading: Britain’s Iconic Jaguar Brand Goes Dormant as It Shifts to Electric-Only Future by 2026
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The Arabian News > Economics > Britain’s Iconic Jaguar Brand Goes Dormant as It Shifts to Electric-Only Future by 2026
Economics

Britain’s Iconic Jaguar Brand Goes Dormant as It Shifts to Electric-Only Future by 2026

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A significant chapter in British automotive history has come to a close as Jaguar stops selling new vehicles in the UK. This decision is part of the luxury brand’s plan, under Tata Motors, to fully transition to an electric-only lineup by 2026. Renowned for its royal connections and high-performance cars, Jaguar will not provide any new models to UK dealerships until it makes a comeback in a few years.

The move to an all-electric range was first revealed by Jaguar Land Rover (JLR) in early 2021, in response to the growing emphasis on sustainability and electrification within the automotive sector. This shift is in line with broader government initiatives, including the UK’s pledge to eliminate the sale of new petrol and diesel vehicles by 2030. However, the path to electrification has turned out to be more complicated than expected, presenting various challenges for both the brand and the industry as a whole.

Currently, all remaining Jaguars in UK dealerships are categorized as pre-owned, no matter their mileage, marking a notable change for a brand that epitomizes British automotive luxury. While loyal customers must now bide their time for the arrival of new Jaguars, the forthcoming electric models are set to embody the same prestige and innovation that have defined the marque. The future may be electric, but Jaguar’s legacy of luxury, performance, and design will continue to be central to its evolution.

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