In a clever turn of events, Delhi Police turned Virat Kohli’s social media slip into a witty and highly appreciated public awareness campaign on traffic safety. The star cricketer had inadvertently liked a post depicting a bike stunt — and the internet did not take long to respond.
Not one to miss the opportunity, Delhi Police’s official account shared a funny but poignant reminder, captioning it: “Don’t attempt this prank yourself. Even Virat liked it, but didn’t ride it.” The post went viral in minutes, drawing appreciation for creatively involving the public in a serious topic.
The campaign highlights how public figures’ actions online, however minor, can influence behavior — especially among youth. By using humor and Kohli’s popularity, the police successfully sparked a conversation around responsible road behavior, earning applause from netizens and fellow authorities alike.
This is not the first instance of Delhi Police leaping on popular topics for public communication. Their social media campaign now combines pop culture, humor, and timely intervention, making safety messages more shareable and relatable across generations.