Abu Dhabi-based McLaren is to diversify its model lineup by launching luxury SUVs, a dramatic departure for the iconic supercar producer. Despite the new products, McLaren has promised fans that it will keep making high-performance supercars that define its heritage.
This step is part of the global trend of supercar manufacturers venturing into the luxury SUV segment, after Lamborghini, Ferrari, and Aston Martin. The step is prompted by growing demand for luxury SUVs that are both powerful and practical.
Industry analysts opine that McLaren’s SUVs will be equipped with state-of-the-art technology, light materials, and high-performance engines, while upholding the brand’s trademark performance and exclusivity. The move could also consolidate McLaren’s position in the Middle Eastern luxury automobile market, where the demand for high-end SUVs is strong.
With Abu Dhabi being a key to McLaren’s regional success, the new luxury SUVs are likely to attract high-net-worth individuals seeking a combination of supercar performance and SUV versatility. The official release schedule and details are yet to be announced.
