A five-bedroom Signature Villa at the prestigious Six Senses Palm Jumeirah has been sold for an incredible Dh130 million, setting a record as the most expensive sale in the project.
This milestone places it among the top ten priciest branded residences of 2024, showcasing the growing demand for ultra-luxury properties in Dubai’s thriving real estate market.
This villa sale highlights Dubai’s position as a global hub for prime and super-prime branded residences. The off-plan market continues to show remarkable strength, appealing to high-net-worth buyers worldwide.
Branded Residences: A Growing Trend
“Super-prime branded residences are now a major force in global real estate, attracting buyers in cities like Miami, New York, and London,” says George Azar, CEO of Dubai Sotheby’s International Realty, the agency behind this sale.
“These properties assure buyers of superior design and exceptional service. Dubai stands out with the highest number of branded residences globally and consistently sets new benchmarks for luxury living.”
The villa features Italian marble finishes, teakwood accents, and premium branded fittings, combining elegance with functionality. With Six Senses managing the property, residents are promised exceptional service tailored to their needs. The villa is one of just nine exclusive Signature Villas, making it a rare gem in Dubai’s luxury market. Completion is expected by October 2025.
Branded Residences Sales Surge in Dubai
Dubai’s branded residences sector saw Dh28.8 billion in sales during the first half of 2024, representing 12.6% of the city’s total real estate transactions. This marks a 44% increase in transaction volume compared to the previous year.
Developers are leveraging prestigious brand names to stand out in a competitive market, particularly in the prime and super-prime segments. Between June 2022 and June 2024, there was a 43% rise in branded projects, with 17 new launches adding over 7,200 units in 2024 alone.
The Appeal of Prestige
“This record-breaking sale underscores the value of a globally recognized brand,” says Lana Gorbach, Associate Director at Dubai Sotheby’s International Realty. “The Six Senses Palm Jumeirah combines world-class hospitality with a prime beachfront location, making it an unmatched investment in Dubai’s super-prime real estate market.”
Dubai Sotheby’s International Realty has played a key role in this thriving sector, previously setting a record with a Dh175 million villa on Jumeirah Bay Island and closing the most expensive villa sale in Abu Dhabi for Dh130 million.
