Due to deteriorating demand for electric vehicles (EVs), Porsche has revealed plans to eliminate 1,900 jobs from its German plants in Zuffenhausen and Weissach. The action is part of a wider restructuring plan to streamline operations and respond to changing market conditions.
The luxury car maker is eyeing a 15% employee reduction by 2029, blaming waning consumer demand for high-end EVs and rising competition in the worldwide auto sector. The firm promised to conduct layoffs through early retirements and voluntary resignations, with an aim to avoid forced layoffs.
In spite of the dip in EV demand, Porsche is still holding on to electrification. Porsche is concentrating on improving efficiency, streamlining production, and putting money into future technology in order to keep up with the changing market.
Industry specialists indicate that high battery prices, charging infrastructure constraints, and changing economic conditions have fueled the cooling demand for premium electric models. Porsche’s restructuring is consistent with larger trends in the European automobile industry, with manufacturers revisiting EV strategies.