Saudi Arabia’s Riyadh Season has reached a historic mark, attracting a record 20 million visitors, the most since the festival began in 2019. The huge turnout signals the event’s increasing worldwide popularity and Saudi Arabia’s efforts to broaden its entertainment market.
Launched under the Vision 2030 program, Riyadh Season has turned the capital into a cultural, sports, music, and tourism hub, welcoming visitors from all over the globe. The festival has featured world-class concerts, global sporting events, immersive experiences, and celebrity appearances, cementing its status as one of the world’s largest entertainment festivals.
Authorities attribute the success to varied attractions, efficient event planning, and greater tourism infrastructure, transforming Riyadh into a destination global entertainment hub. The success of the festival is likely to further stimulate economic growth and employment opportunities in Saudi Arabia.
With this milestone reached, Riyadh Season continues to raise the bar, with expectations of even bigger crowds and greater offerings in the years to come.
