The Rolex Submariner, renowned as one of the most iconic diving watches ever made, is approaching an astonishing market value of $50 billion. This remarkable figure stems from an analysis of production data recently released by the Swiss watchmaker, revealing that nearly 4 million Submariner and Sea-Dweller models have been produced from 1953 to 2020. According to a company-authorized book titled Submariner: The Watch that Unlocked the Deep, these legendary timepieces are currently valued at around $46 billion, with the market value exceeding $50 billion when including models made after 2020.
The enduring allure and remarkable value retention of the Rolex Submariner are underscored by this impressive valuation, demonstrating that even in a market saturated with luxury watches, certain models — particularly those from Rolex — maintain or even appreciate value over time. Originally designed for professional divers, the Submariner has evolved into a global emblem of prestige and sophistication, often seen on the wrists of professionals in finance and other high-powered sectors.
Despite Rolex producing over 1 million watches each year, demand remains robust for specific models, especially those made in limited quantities. For example, rare editions like the “Hulk” — a Submariner featuring a striking green dial and bezel — briefly saw its market value exceed that of the standard model during the 2022 luxury watch market surge. This trend further illustrates the strong demand for rarer models that consistently outperform their higher-production counterparts.
Eric Wind, a vintage watch dealer, encapsulates the Submariner’s appeal by stating, “When I close my eyes and think of Rolex, the watch that appears in my mind’s eye is the Submariner.” Whether worn by divers or financial titans, the Rolex Submariner has proven to be more than just a practical timepiece; it has become a timeless investment.
