Saudi Arabia has made a notable move in regulating influencer marketing by requiring the “Mouathaq” license for all promotional activities carried out by influencers. This initiative is part of the kingdom’s larger efforts to improve transparency, uphold ethical standards, and protect consumers in the rapidly expanding digital marketing landscape. Influencers who do not comply with the new regulations may face penalties, including fines or legal repercussions.
The “Mouathaq” license mandates that influencers follow specific advertising guidelines that emphasize honesty, clarity, and consumer protection. By enforcing this regulation, Saudi Arabia aims to reduce misleading advertisements and ensure that online promotions adhere to the highest professional standards. This initiative is viewed as a way to build greater trust among influencers, brands, and their audiences.
The licensing system also seeks to establish a more organized and accountable framework for digital advertising in the kingdom. By clarifying the roles and responsibilities of influencers, the government hopes to enhance confidence in the industry while providing consumers with clear and trustworthy information about promoted products and services.
This regulatory advancement aligns with Saudi Arabia’s Vision 2030 objectives, which include promoting innovation while maintaining integrity across all sectors. As the influencer marketing industry continues to flourish, these measures highlight the importance of ethical advertising for long-term success and consumer trust.
