In a groundbreaking effort to improve visitor experiences, Saudi Arabia has unveiled an AI-powered smart tour guide named ‘Sarah’. Designed to reflect a love for travel and deep cultural understanding, Sarah drew attention at the World Travel Market (WTM) in London, a global event that highlights the latest advancements in tourism.
Introduced at Saudi Arabia’s pavilion, Sarah offers detailed insights into the kingdom’s popular attractions and diverse cultural heritage. This smart guide, driven by cutting-edge AI technology, is part of Saudi Arabia’s Vision 2030 initiative, which aims to attract millions of international tourists by improving tourism infrastructure and services.
Portrayed as a friendly and knowledgeable companion, Sarah is more than just a virtual assistant; she represents Saudi Arabia’s commitment to revolutionizing its tourism industry. She embodies the kingdom’s dedication to cultural exchange and effortless travel experiences, providing real-time information on historical sites, heritage, and events, specifically designed for tourists eager to discover Saudi Arabia.
As tourism continues to grow, Sarah’s launch underscores Saudi Arabia’s increasing focus on technology-driven, visitor-centric experiences, positioning the kingdom as a premier travel destination ready to welcome global travelers with unmatched ease and insight.
