With a $1.3 billion nett worth, 36-year-old Kim Byung-Hoon, the visionary CEO of APR Corp., has solidified his position as the newest millennial billionaire in South Korea. His 31 % stake in the Seoul-based beauty conglomerate, which owns standout brand Medicube, propelled his wealth following a 75 % surge in the firm’s stock since its 2024
Kim’s journey began with early experiments in mobile apps during his studies at Yonsei University. In 2014, he pivoted to cosmetics by founding APR (formerly Aprilskin), and in 2016 launched Medicube, a line of skincare devices now favored globally for achieving the coveted “glass skin” effect.
APR Corp. grew quickly under Kim’s direction, concentrating on cutting-edge skincare products. The company has a $4.2 billion market capitalisation as of early July 2025, making it one of the top publicly traded beauty companies in South Korea. The worldwide demand for K-beauty and the effectiveness of digital marketing tactics on sites like Instagram and TikTok are both reflected in this explosive growth.
More than just a tale of personal success, Kim’s narrative highlights a larger change in South Korea’s business environment. His success highlights how tech‑driven luxury goods can challenge traditional chaebol dominance, setting a new precedent in a country increasingly defined by self‑made innovation.
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