In a rare interview, Mondelēz International Managing Director for Gulf & Developing Markets Ziad Abla highlighted the UAE’s high growth potential in the snacking sector. He cited the high disposable income of the region, changing consumer habits, and high demand for premium and convenient snacking.
Abla emphasized that UAE consumers are becoming increasingly health-conscious and want indulgent yet balanced snacks, prompting brands to innovate. “We are seeing increasing demand not just for flavor but also for functionality—portion control, improved ingredients, or plant-based alternatives,” he stated.
The organization, which makes worldwide favorites such as Oreo, Toblerone, and BelVita, is expanding product offerings to appeal to local flavors and dietary norms. Local adaptation and ongoing research and development investments were noted by Abla as important foundations for their Middle East success.
Looking to the future, Mondelēz intends to draw on data analytics, partnerships with retailers, and sustainability efforts to deepen its presence throughout the Gulf. The UAE, with its young demographic and up-to-date retail infrastructure, is at the center of these plans.
