Dubai’s first discount pharmacy concept, offering year-round savings on over 30,000 wellness products and non-prescription medicines, was inaugurated on Wednesday.
Located at Dubai Outlet Mall, Pharmacy for Less is designed as a one-stop shop for health and wellness products, including non-prescribed medicines, vitamins, supplements, skincare, beauty, sports nutrition, and mother and baby care items.
“Unlike seasonal discount promotions, we are offering 25 to 35 percent cumulative discount throughout the year to customers on more than 30,000 products from more than 500 leading brands,” said Abdul Nazzar, chairman and managing director of Life Healthcare Group, the company behind the launch of Pharmacy for Less.
The affordability concept extends beyond just end-users, according to Jobilal M Vavachan, CEO of Life Healthcare Group. He told Khaleej Times that smaller retail pharmacies can also benefit from the “thrift pharmacy concept,” as they won’t need to place bulk orders to access lower-priced products, with Pharmacy for Less supplying them.
“Our store’s membership program is set to benefit 3,000 to 4,000 small pharmacies across the UAE, allowing them to improve their supply chains and business operations by purchasing products at cost price,” he explained.
Prescription Medicines Excluded from Discounts
Vavachan clarified that the discounts will not apply to prescription medicines, as their prices are regulated by health authorities. He noted that the cost of health products can be reduced because Life Healthcare Group operates the largest pharmacy network in the UAE. The strategic choice of Dubai Outlet Mall, an off-price retail hub, for the new 8,000-square-foot store, also contributes to the affordability of the products.
He added that Life Healthcare Group plans to launch a chain of 25 discount pharmacy stores across the UAE within the next two years.
“As the expatriate population in the UAE continues to grow, we are strategically expanding our operations to meet the increasing demand for healthcare services. The launch of Pharmacy for Less comes at a crucial time when affordable healthcare options are increasingly in demand,” Vavachan concluded.
