Actress Vincy Aloshious has brought much-needed change to the Malayalam film industry by criticizing the unsafe and hostile work cultures pervading film sets. Her fearless comments, which picked up pace on social media, are being celebrated as a wake-up call not only for industry people but also for the Kerala government.
Vincy asked if A.M.M.A. (Association of Malayalam Movie Artists) was effective, as only the state government has the power and influence to regulate, investigate, and reform film set cultures. Her post struck a chord with millions of others, including aspiring artists and behind-the-scenes crew members who have long endured in silence.
The dialogue Vincy set off highlights the broader problem — the absence of safety measures, harassment reporting systems, and equal working conditions in the Malayalam film industry. Despite the rich storytelling and artistic experimentation for which the industry is renowned, support system-wise, it appears to be critically deficient for its off-camera personnel.
As support for Vincy floods in from fans, actors, and civil rights activists, there is renewed pressure on the Kerala government to enact tough workplace regulations on film sets. The message is clear: accountability, transparency, and protection have to become the new way. The stage has been set — now it’s time for real action.
