Virgin Atlantic is making a sweet pitch to British Airways (BA) frequent flyers in the wake of changes to BA’s loyalty program. In a bid to attract disillusioned members, Virgin is offering to match the airline’s Silver and Gold status for those who switch loyalty programs.
This move comes after BA modified its loyalty scheme, which was perceived by some members to reduce the value of their status and benefits. In response, Virgin Atlantic has begun a campaign to ensure a smooth transition for loyal BA customers so that they can retain similar perks when switching to Virgin’s Flying Club.
Virgin is trying to position itself as a competitive alternative, capitalizing on BA’s recent adjustments while enticing long-time flyers with the promise of exclusive rewards and elevated status benefits. The airline hopes this strategy will not only boost its customer base but also strengthen its presence in the highly competitive loyalty space.
