World of Coffee Dubai will make its return in 2025, coinciding with the projection that the MENA coffee industry will reach a staggering $11.5 billion next year. Scheduled for February 10-12, 2025, the event will be held at the Dubai World Trade Centre (DWTC), marking its fourth edition.
Organized by DXB Live, the event management branch of DWTC, in partnership with the Specialty Coffee Association (SCA), World of Coffee Dubai is the largest event of its kind in the region. The exhibition will span 20,000 square meters, a 33% increase from the previous year, allowing for more exhibitors and showcasing the latest advancements in the global coffee industry.
The event serves as a platform for a diverse range of stakeholders, including farmers, traders, manufacturers, distributors, small and medium-sized enterprises (SMEs), café owners, roasters, hotels, coffee enthusiasts, and baristas from around the globe to exchange industry knowledge and experiences.
WOC Dubai 2025 will return with its popular features and competitions, such as the SCA UAE Coffee Championships, Roasters Village, Cupping Rooms, Coffee Design Awards, Brew Bar, the Best New Product Display Competition, and the SCA Community Lounge.
The fourth edition of WOC DXB comes at a pivotal time, with the MENA coffee market projected to be valued at $11.5 billion by 2025. In 2023, global coffee consumption reached 11.9 million tonnes, maintaining its status as one of the most widely consumed beverages worldwide and playing a critical role in the food and beverage sector despite fluctuations in raw material prices.
Yannis Apostolopoulos, CEO of the Specialty Coffee Association, stated: “Each World of Coffee trade show brings together the most innovative companies, drawing an international audience to drive business growth, shared learning, and excellence in our industry. Our partnership with DXB LIVE and Dubai World Trade Centre has enabled the event to grow into a must-attend specialty coffee gathering.”
Khalid Al Hammadi, Senior Vice President of DXB LIVE, commented: “Now in its fourth year, WOC Dubai not only reflects Dubai’s growth as a hub for specialty coffee but also highlights its leading role in global business. The future of coffee is here, and Dubai offers unparalleled opportunities for local and international companies to invest and expand. We are excited to welcome coffee professionals from around the world to experience all that the city has to offer.”
