The skyline of Dubai is to receive a football-inspired facelift as Damac Properties unveils Chelsea-branded residential towers, a confident nod to the English Premier League club. The complex will boast six bold towers on prime waterfront land, offering more than 1,400 units and steeped in Stamford Bridge’s distinctive blue.
Architectural renders show Chelsea FC badges prominently throughout the facades, with a raised, full-size football pitch at the center of the complex—sealing its theme as a hub for fervent fans and luxury purchasers. Homes will come complete with bespoke interiors, private memorabilia displays, and a lifestyle for the international Chelsea devotees.
The collaboration ushers a new era for the integration of football, luxury property, and international branding. While branded homes in Dubai are no novelty, Chelsea’s project is unique in appealing directly to supporters of the club and sports-orientated residence. Amenities will also extend to a Chelsea-themed sports lounge, a memorabilia museum, and training spaces.
With this development, Damac is not just constructing houses—it’s developing a global Chelsea fan hub. The towers will attract international buyers, investors, and football tourists in search of experiential activities that blend sport, fashion, and waterfront lifestyle.
