The UAE has emerged as the top importer of Swiss watches in the Gulf region, recording an impressive $770 million in imports during the first half of 2025. This figure represents 58% of the total Swiss watch imports by the five Gulf Cooperation Council (GCC) countries, underlining the Emirates’ strong appetite for luxury timepieces.
Analysts attribute the UAE’s dominance in this sector to its thriving luxury retail market, high disposable income among residents and tourists, and Dubai’s growing reputation as a regional hub for high-end goods. The rise in imports also reflects strong consumer demand for premium lifestyle brands and a growing interest in watch collecting as an investment.
After the epidemic, Swiss watch exports have increased globally, and the Middle East, especially the United Arab Emirates, remains a significant market due to tourism, wealthy consumers, and growing retail stores.
